Commercial databases have about a 30% decay rate. That means about 30% of a database is incorrect or missing companies etc within about 12 months of release.
We are investing in a 5 year purchasing agreement so that all our data is upgraded twice per year. This ensures that we have a wider scope or coverage than our competitiors. What it means to our subscriber is that nearly all the larger companies in a specific city are polled for their intent to move. That's better market coverage.
Of course there are upsides for us as well. Bigger leads are more in demand so we are able to poll larger companies more frequently for moves. We also provide vertical market prospecting so
that's a benefit. There won't be so much upgrading during the confirming process.